20 abril 2007

APRIL 19, 2007
10:04 AM

CONTACT: Seventhe Generation
Jessica Root, Contest Coordinator

Convenient Answers to an Inconvenient Truth
Video Contest Endorsed By Al Gore Celebrates Earth Day with Solutions to Global Warming

BROOKLYN, N.Y.--TreeHugger.com, the leading pure environmental website, in its ongoing effort to celebrate everyday as Earth Day, along with Seventh Generation (www.inspiredprotagonist.com), the leading eco-friendly home products company, are thrilled to announce that celebrity guest judge, Ed Begley, Jr. has chosen the winners of Convenient Truths video contest (www.truths.treehugger.com). As a follow-up to Al Gore's Oscar winning documentary, An Inconvenient Truth, the mission of the contest was to empower "ordinary" people to create videos that demonstrate simple and effective solutions to reducing carbon emissions.

The former Vice President, Al Gore, "applauds TreeHugger's efforts" calling the contest "a great way to spread the word and bring the issue into our daily lives."

Now that the Convenient Truths contest is over, the videos submissions will keep citizens motivated to take action. This Earth Day (and everyday) viewers have access to over one-hundred and thirty, 1-2 minute video submissions addressing everyday solutions to climate change. Topics range from solar energy to public transportation to composting and more. The videos are smart, slick, upbeat, and energetic.

The winning videos have been chosen by a combination of web viewers and expert judges including Ed Begley Jr., Actor and Environmentalist; Laurie David, Founder of stopglobalwarming.org; and Dr. Heidi Cullen, Climate Expert, The Weather Channel. (To see the full list go here.) The winners will receive close to $30,000 in sustainable prizes. Videos are served by blip.tv (www.blip.tv) and will be broadcast on various outlets including One Degree, a broadband site dedicated to climate change developed by The Weather Channel Interactive (TWCI) and distributed on DVD by Ironweed Films.

The Top 10 winners include:

GRAND PRIZE - Little Guy (Make A Start) Video by Jon Forsyth,
Westford, MA

2ND PRIZE - Bear Necessities by Mark Dixon, Pittsburgh, PA

3RD PRIZE - Change A Lightbulb by Pete Land, Burlington, VT

Chickens Enlighten, Humans Change, World Improves by Scott Price,
Seattle, WA

I Am A Climate Activist by Phil Mitchell, Seattle, WA

Reality In The Self Checkout Lane by Tanya Roche, Beltsville, MD

Cool Notebooks For a Hot Planet by Eli Zigas, Walla Walla, WA

Better Late Than Never by Jennifer Cipperly, Jacksonville, NY

Footprints by Kimberly O'Connor, Redwood City, CA

Families Fight Back by Austin Haeberle, Maplewood, NJ

CONVENIENT TRUTHS is a carbon-neutral contest. All emissions generated will be offset by the non-profit organization DriveNeutral. All of the contest submissions are property of contest sponsors TreeHugger.com and Seventh Generation and are available to view on www.truths.treehugger.com.

About TreeHugger.com:

TreeHugger is the leading online media company dedicated to everything modern yet environmentally responsible. Their leadership has been recognized by the Bloggies, the Webbies, the Vloggies as well as Vanity Fair, The New York Times, Time, Domino, The Oprah Winfrey Show and many others. Offering environmental news, information, and tools to help people green their lives, TreeHugger brings sustainability into the mainstream.

About Seventh Generation:

Seventh Generation is committed to becoming the world's most trusted brand of authentic, safe, and environmentally responsible products for a healthy home. For 18 years, the closely held Burlington, Vermont company has been at the forefront of a cultural change in consumer behavior and business ethics. One of the country's first self-declared "socially responsible" companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered "traditional." Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain -- from suppliers and partners to shareholders, customers and its own staff.

The company derives its name from the Great Law of the Iroquois that states, In our every deliberation, we must consider the impact of our decisions on the next seven generations. For more information, visit www.seventhgeneration.com or the company's blog www.inspiredprotagonist.com

Contact Jessica Root, Contest Coordinator at 347.374.8215.


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